Abstract
This article presents a proposal of a conceptual model for process management of deploying actions for improvement by business processes. From the expectation of the customers and strategic decisions of the company, the model proposes a system of unfolding and prioritization of improvement actions that most can contribute to the achievement of the strategic objectives. The proposal presented integrates several managerial concepts and practices such as and benchmarking, and suggests the use of QFD matrices as an instrument of the deployment process and prioritization of improvements. The presentation of the proposal and its detailing are preceded by an introductory discussion on manufacturing strategy and improvement management. Finally, some considerations are made about benefits and limitations of the proposal.
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