New Concept of Cultural Tourism Management in Montenegro

Abstract

Purpose – Creation of the new concept of management over cultural tourism development in Montenegro. Methodology – In preparation of the article, the starting basis is scanning of the current model of management over cultural tourism development. Using the method of analysis, the basic performances of the cultural tourism product are identified; following which, a new concept of management over cultural tourism in Montenegro is created, using the methods of synthesis and modeling. Results – Current model of cultural tourism management in Montenegro represents a non-synchronized acting of insufficiently expert teams, which does not give the desired economic and cultural effect to the realistically possible extent. That is why it should be replaced by a new model, which will include all the cultural tourism product creators, from tourism policy makers at various levels, business policy makers to various stakeholders. Implications – Scientific contribution in this article can be used as a starting basis for future creation of a specific model of cultural tourism management in any destination in the world. Value – The article represents a document which aims at demonstrating the impact of all factors in creating of the cultural tourism product in Montenegro, both form the positive and negative aspects, providing at the same time the guidelines for creation of a more effective and efficient model of cultural tourism management in a destination. The contribution of the article is especially valuable when it comes to creation of the cultural tourism definition and defining of supply and demand in cultural tourism.