Reengineering in emerging businesses: a consequence of the COVID-19

Abstract

This research explores the repercussions of COVID-19 on global trade and markets during the first half of 2020. The study examines the economic impact of the pandemic on companies, emphasizing the need to rethink the business or redesign it to ensure its response to the challenges that the quarantine represented, as proposed by reengineering in the second half of the 90s of the 20th century. The main objective of this article is to establish a connection between the principles of reengineering and the resilience of startups during the pandemic, reactivating the use of a tool that was used more than 20 years ago. Therefore, the study explores, from a qualitative methodology —with emphasis on documentary research— the relationship between the appearance of the pandemic and the use of some elements of reengineering that can be observed in emerging companies, finding several connections between them. The results highlight how, through reinvention and resurgence, emerging businesses met the challenges of the new normal by maintaining their operations and providing business continuity.