REDESIGN LOGO OF INTERIOR DESIGN COMPANY AS AN EFFORT TO IMPROVE COMPANY’S IMAGE

Abstract

Levendig is a company engaged in Interior Design, Architectural Design, and Contracting. The lack of a strong visual identity makes Levendig less prominent in the eyes of the public. The existing visual identity is not able to represent Levendig's image as a company engaged in interior design. Therefore, the purpose of this logo redesign is to enhance the image that Levendig wants to highlight, namely as a professional, modern, and flexible interior design service that can reach all ages. This design uses the robin landa method, which consists of 5 stages of design to ensure orientation, analysis, concept, design, and implementation. The result of the design is a logo with a basic geometric shape approach that uses a connected line to show that Levendig produces a house design that is durable (beyond time and generation). Every corner is rounded to give the impression of humanity. The typography used is in the form of hand writing to represent such a long life, meaning that Levendig is always there and can be in various styles. So that with the presence of a new visual identity, Levendig's brand image can stick and stand out in the eyes of the public. In the process of redesigning the logo, it is necessary to pay attention to several things, such as colors and visuals that need to be adjusted to the company's vision and mission, typography that can reflect a company but must also pay attention to the level of legibility, and finally the shape. The logo is simple and unique to make it easy to remember, easy to apply to various media, easy to associate, but not too abstract and can tell the story of a brand.