Redes estratégicas mediadas por plataformas digitais na indústria criativa: proposta de um quadro teórico

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We aim to construct a reflection on the place of strategic networks in the appropriation of the entrepreneurial culture mediated by digital platforms. The study is justified by the gap observed in what concerns the formation of strategic networks mediated by digital platforms in Creative Industry. Therefore, we have built theoretical framework on the use of strategic networks in Creative Industry, mainly mediated by ICTs. We start defining this as discipline that deals with economic activity of Creative Sectors acting through Social Networks, making extensive use of ICTs. We structure the research in three sections: 1) Creative Industry, Social and Strategic Networks; 2) Strategic Networks in Creative Industry; 3) Strategic Networks mediated by ICTs. We build theoretical framework on economic performance in strategic networks in the Creative Industry, from the field of Administration. We adopt methodology based on exploratory research, of a bibliographic nature. We conclude by presenting reflection on the performance of strategic networks mediated by digital platforms, based on the proposed theoretical framework.