Redemption vs. #MeToo: How Journalists Addressed Kobe Bryant’s Rape Case in Crafting His Memory

Abstract

ABSTRACT This paper examines how journalists addressed Kobe Bryant’s 2003 rape case as they constructed the basketball star’s memory through coverage of his death. Bryant, who died in a helicopter crash on Jan. 26, 2020, was accused of raping a hotel clerk in Colorado; charges were dropped when the woman refused to testify, but the parties reached a civil settlement. This textual analysis examines 488 news stories about Bryant’s death, content produced by 18 U.S. news organizations (12 newspapers, two magazines, three online-only publications and a cable broadcast outlet) between Jan. 26 and Oct. 31, 2020. It finds that coverage created a field of discourse that mainly celebrated Bryant for his athletic greatness, as a family man, cultural icon and supporter of women’s basketball. The paper argues that, despite the influence of social media and the #MeToo movement, journalists continue to oversimplify and cleanse the narratives of famous men with problematic pasts. The paper calls on journalists to draw from feminist theory and utilize triangulated reporting methods to incorporate marginalized viewpoints when memorializing famous men with problematic pasts.