Redefining the Workplace: The Professionalization of Motherhood through Blogging

Abstract

Professional identity is oft explored in the field, but such identities usually reside institutionally and may exclude women who engage in professional communication from the workplace of the home. One instantiation of this extra-institutional professionalism is mom blogs, the authors of which create content, find sponsors, and address issues important to mothers. Yet the women lack legitimacy as professionals because of the title “mommy blogger” and because of the notion that blogging is a hobby. My qualitative study explores how mom bloggers claim a professional space in communication. I interviewed 22 mom bloggers, using Faber's (2002, [18]) theory of professionalism and Durack's (1997, [17]) ideas of redefining terms, such as “workplace,” to include women. My findings show that mom bloggers engage in the characteristics of professional communicators, model egalitarian professionalism, employ an ethic of care that combats elitism, and challenge the field to include their work, from the home and through new media, as professional.