Abstract

Muslims are threatened by themselves for blaming each other and claiming as the right ones that follow the path of Rasulullah. This condition is worsened by the spread of caption containing hate speech to oppress other Islamic organizations and the campaign of Islamic labeling in products. The recent labeling trend in food and song has attracted Indonesian netizens in social media as expressed in two popular hashtags #LaguAnakHaram and #KleponTidakIslami. Therefore, this paper aims to answer the following questions (1) What is the effect of Islamic labeling? (2) How to deal with Islamic labeling? (3) How to practice Islamic moderation values in contemporary Indonesia? Thus, to answer the questions, this paper analyzed Islamic labeling in some products within social media. This research adhered to the qualitative method and collects data by observing the Muslim’s response to Islamic labeling. This research showed that Islamic labeling affects the spread of conjecture information about Islamic views. Besides, it will triger everyone among Islamic society or organization to blame each other. Meanwhile, to face this challenge, it is necessary to educate the Muslims especially in Indonesia about Islamic moderation by maintaining Indonesian culture. It is noteworthy that Islamic moderation has been practiced in Indonesia since the era of Walisongo—the preacher who taught Islam in Indonesia—and the teachings need to be adjusted within the disruption era. In addition, moderation is also stated in the Quran and Hadith as tawâsuṭ concept.

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