Abstract
PurposeThe manuscript aims to introduce the managerial practice of content recycling – that is, a firm's recycling of its posts on social media platforms. I define and distinguish the phenomenon from related ones and offer propositions for future research to test empirically.Design/methodology/approachReview of the practitioner literature, in-situ observations with content managers, and a survey of content managers and Facebook users.FindingsManagers recycle their posts to recoup the costs of content. Under some conditions, recycled content may yield more benefits than costs.Research limitations/implicationsI define the phenomenon of content recycling and differentiate it from related terms. I offer propositions for future research.Practical implicationsI inform managers of the benefits and costs of recycling content and conditions under which benefits may override costs.Originality/valueThe research is novel and helps develop a common managerial practice.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
