Abstract
Cloud computing has achieved rapid development in recent years, and the use of cloud platforms to carry various large-scale services has become the general trend of the development of the information industry. This study investigates WTP of Hangzhou residents for the recreational value of Baguatian productive landscapes based on CVM and cloud computing. In this study, we did the related analysis on the social and economic characteristics and WTP of interviewees and made the monetization assessment about the recreational value of its urban productive landscapes. The result shows 62.1% of interviewees have WTP and the average payment intention (WTP) is $40.74 per year. Besides, the total recreational value of Hangzhou Baguatian productive landscapes is 354 million yuan; the relatively accepted payment mode is tax-paying and cash payment; the educational degree, occupational background, and income are the main factors influencing the tourists’ WTP and the correlation between interviewees’ origin, permanent residence, and WTP is not apparent.
Highlights
With the social and economic development, the demands of urban residents on the public green land have increasingly shown the characteristics of content diversification and functions integration and the construction and application of urban productive landscapes have been more and more emphasized. e productive landscapes, as part of urban green land, as well as owning the main function of the traditional green land, can be an effective bearer of providing village landscape appreciation, agricultural knowledge dissemination, and farming activity experience [1, 2]
Objective understanding and quantitative evaluation on the recreational service value of urban productive landscape deepen the urban residents’ understanding about the important functions of urban productive landscapes, and help the city planning, construction, and managerial department fully recognize the important role of urban productive landscapes. e recreational value of urban productive landscapes belongs to the nonuse value and it can be evaluated with many methods, mainly including TCM (Travel Cost Method), REEM (Residential Environment Evaluation Method), and CVM (Contingent Valuation Method), etc., among which CVM is one of the most widely used methods [3, 4]
Conclusion and Discussion e paper adopts the internationally accepted CVM to evaluate the use value of Hangzhou Baguatian recreational resources and does the statistical analysis on the 365 effective questionnaires in the 400 investigation questionnaires and the following conclusions are obtained: (1) 62.1% of the interviewed tourists are willing to pay for the recreational value of Hangzhou Baguatian Park, which indicates it is of great value significance to protect the recreational resources of Hangzhou Baguatian. e average willingness to pay (WTP) value is 40.74 yuan/ person per year
Summary
With the social and economic development, the demands of urban residents on the public green land have increasingly shown the characteristics of content diversification and functions integration and the construction and application of urban productive landscapes have been more and more emphasized. e productive landscapes, as part of urban green land, as well as owning the main function of the traditional green land, can be an effective bearer of providing village landscape appreciation, agricultural knowledge dissemination, and farming activity experience [1, 2]. As an agricultural science park and historical and cultural park, the Baguatian Scenic Area can produce fruits, vegetables, and food crops throughout the year. It has good economic and landscape benefits and attracts residents of Hangzhou and surrounding areas to enjoy the scenery and pick them, an urban productive landscape with typical and representative significance. E paper adopts CVM to explore the urban residents’ WTP and the influencing factors about the recreational value of productive landscapes [6], puts forward specific strategies and suggestions, and provides the scientific examples so as to offer the effective strategy and development suggestions about the development and preservation of productive landscapes in other cities and provinces and even the whole country Research into the existence value and meaning of Hangzhou Baguatian, a typical representative of urban productive landscapes, is of great reference significance for the following sustainable operation of urban productive landscapes of similar types. e paper adopts CVM to explore the urban residents’ WTP and the influencing factors about the recreational value of productive landscapes [6], puts forward specific strategies and suggestions, and provides the scientific examples so as to offer the effective strategy and development suggestions about the development and preservation of productive landscapes in other cities and provinces and even the whole country
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