Abstract
This study aimed to identify and analyze the media discourse as a social interlocutor of the rebuilding project of the Brazilian soccer team image in the period called post-Dunga Era. It is based on theoretical questions of identity, nationalism and media behavior, relating them to the sport (in this case, football) to interpret the body of research that consists of 38 journalist articles disseminated in print, digital and television medias, examined through Content Analysis (CA) and approaches to the principles of Discourse Analysis (DA). Research has shown that, when institutionalized and leveraged by the media coverage, the celebration of nationalism, the sense of “ brasilidade ” and self-esteem emerge and materialize meanings of “being Brazilian” in one representation: the Brazilian national soccer team, taken by symbolic tactics of unity and identification of the audience by the media, as a mirror image of the country itself.
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