Abstract
In the coming Micro-Communication era, many Sci-Tech periodicals have successively registered WeChat Official Accounts and then how to objectively evaluate the communication effects of the WeChat Official Accounts of Sci-Tech periodicals becomes the biggest concern at present. This thesis analyzed the existing communication effect evaluation system of WeChat Official Accounts of Sci-Tech periodicals and its problems, and put forward the following improving strategies: re-building a new evaluation system of WeChat communication effect of Sci-Tech periodicals via the selection of evaluation indexes, the division of assessment index weight and the calculation method of evaluation index, then testing the reliability and efficiency of the new evaluation system, and finally putting forward the corresponding policy recommendations.
Highlights
According to the definition of Sci-Tech periodical in the official document “Science and Technology Periodical Management Regulations”, Sci-Tech periodical is a serial publication which holds the fixed publication format and reports science and technology as the main content, and an effective media which is used to publish scientific research achievements for professionals and spread the scientific and technical information
Few research are carried out on evaluation system of WeChat communication effect of Sci-Tech periodicals, besides existing evaluation index still stays at the explicit level and has not yet formed a unified evaluation criterion
The total number of reading, the average reading number of every day, the highest reading number of one article, the total number of “like”, the average number of “like” on one day, the highest number of “like” on one article operator and try to construct a more scientific and authoritative evaluation system by using the Delphi Method, Analytic Hierarchy Process Method and Efficiency Coefficient Method so that to achieve the goal of measuring the WeChat communication effect of Sci-Tech periodicals
Summary
According to the definition of Sci-Tech periodical in the official document “Science and Technology Periodical Management Regulations”, Sci-Tech periodical is a serial publication which holds the fixed publication format and reports science and technology as the main content, and an effective media which is used to publish scientific research achievements for professionals and spread the scientific and technical information. In response to this phenomenon, the major Sci-Tech periodicals have opened WeChat Official Accounts to enhance their communication effect. By taking “Qiushi Journal Online” WeChat Official Account for example, it was authenticated since April 18, 2013, and within one week, such as 2015.11.29-2015.12.05, the reading number on its recommended articles had come to 50,140 and showed a trend of increasing day by day. It has got more attention on WeChat than paper periodical, which has greatly improved the communication effect. Current Situation of WeChat Communication Effect Evaluation of Sci-Tech Periodicals in China
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