Recommendations for the Sharing Economy : Increasing Participation

Abstract

This report is part of a European Union Horizon 2020 Research Project on the sharing economy: Ps2Share ‘Participation, Privacy, and Power in the Sharing Economy’ (www.ps2share.eu). It presents the recommendations derived from Work Package 4 “Non-Participation, Inequalities, and Exclusion” within the Ps2Share project. Work Package 4 encompassed a systematic literature review on participation in the sharing economy (Andreotti, Anselmi, Eichhorn, Hoffmann, & Micheli, 2017), focus group discussions among Millennials in several European countries (Ranzini, Newlands, Anselmi, Andreotti, Eichhorn, Etter, Hoffmann, Jurss, & Lutz, 2017) and a largescale survey of citizens of twelve European countries (Andreotti, Anselmi, Eichhorn, Hoffmann, Jurss, & Micheli, 2017). The project also included three deliverables on the topic of privacy in the sharing economy: a comprehensive literature review (Ranzini, Etter, Lutz, & Vermeulen, 2017), a large-scale survey report (Ranzini, Etter, & Vermeulen, 2017) as well as recommendations on a more privacy-friendly sharing economy in Europe (Ranzini, Kusber, Vermeulen, & Etter, 2018). In addition, three deliverables on power in the sharing economy were produced: a comprehensive literature review (Newlands, Lutz, & Fieseler, 2017a), a large-scale survey report (Newlands, Lutz, & Fieseler, 2017b) as well as recommendations on a more empowering sharing economy in Europe (Newlands, Lutz, & Fieseler, 2018). Finally, two deliverables about platforms in the sharing economy formed part of the project: a comprehensive platform analysis report (Stanoevska-Slabeva, Lenz-Kesekamp, & Suter, 2017) and a set of platform design implications in the form of guidelines (Stanoevska-Slabeva, Lenz-Kesekamp, & Suter, 2018).