Reclaiming Australia: Indigenous Hip-Hop group A.B. Original’s use of Twitter

Abstract

This article explores how Indigenous-Australian Hip-Hop group A.B. Original use Twitter to promote their music and more broadly, as a conduit for political expression, protest and the celebration of Indigenous identities. We use Indigenous knowledges and Indigenous standpoint theories to extend on the current literature that examines the use of social media by Indigenous peoples. In decolonising research, these theoretical perspectives position the Indigenous participant at the centre of research practice where knowledge is created. Indigenous knowledges therefore become the paradigm through which social interaction is understood and described. Our thematic analysis of A.B. Original’s public Twitter activity from November 2016 to January 2017 demonstrates that the combination of Hip-Hop and social media are powerful forces utilised by young Indigenous people in Australia to discuss issues impacting their everyday lives and to make meaningful statements on contemporary Aboriginality and sovereignty.