Reclaiming and remediating space: The dynamics of queer presence in audio drama platform

Abstract

The censorship of Boys’ Love (BL) content in mainland China is marked by inconsistencies in both its intensity and scope. Amid these shifting regulatory boundaries, this study analyzes the systematic removal and occasional reappearance of visual BL content from the public sphere. We found that as visual channels are most susceptible to suppression, audio – though still monitored – emerges as a crucial medium, leveraging the agentive power of sound and media remediation to sustain fan engagement with BL narratives. Focusing on Miss Evan, a Chinese audio streaming platform, we explore how it navigates state censorship and market marginalization while restoring the BL subculture through innovative design features, sexually appealing voice performances, and provocative sound effects. Additionally, we investigate the agency of Chinese BL fans in reclaiming BL’s presence through polymedia engagement. We argue that the dynamic negotiation between the platform, state censorship, and fandom reveals an ongoing contest between queer marginalization and restoration. While the platform seeks mainstream acceptance by conforming to censorship through the minimization of queer visual representation, the BL fandom employs counterstrategies to sustain the subculture in audio form. This tension highlights the cultural resilience and technological adaptability of queer subcultures as they navigate and resist the censorship imposed by state and societal norms.