Recent Development of Private Banking Sector – A Special Reference towards Green Banking Initiatives

Abstract

The object of green banking initiatives is developed in recent times with the innovative ideas and growth of banking sector. The banking sector vital role of changes and growth for private sector banks in the environmental protection and sustainable development. This study concern that recent development of private sector banks in the southern districts of tamilnadu. This paper analysed that different age groups and educational status customer’s usage and awareness of green banking initiatives in the private sector banks in study area. It intends to developed initiatives for awareness of customer’s use of private sectors. It find out the green banking initiatives in encouraging the environmental protection and awareness of the customers. Finally, this study encouraging and awareness of green banking initiatives in customers and providing training for to get into use for green banking services.