Abstract
The Encyclopaedia Britannica contains an entry under the heading ‘Luddite’ and has had such an entry for over 100 years. This essay employs standard discourse analysis techniques to identify changes in the way the Luddites have been presented to the public by the Encyclopaedia over the same period. It is argued that as the potential readership has broadened and deepened across class boundaries, so has the narrative shifted from autocratic towards populist and the Luddites from rioting simpletons to rebel handicraftsmen.
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