Abstract
This article is devoted to the analysis of the cognitive and pragmatic factors of food representation in media discourse, as well as the peculiarities of the linguistic means of this representation. The study used the methodology of cognitive semantics and discourse analysis, including the method of cognitive modeling, the method of discourse analysis, the method of pragmalinguistic analysis, observation and description techniques. Cognitive and pragmatic aspects of food representation, in our opinion, belong to the extra-linguistic components of discourse. Filling the components of the cognitive model with certain content by means of linguistic units leads to the realization of the pragmatic goal of the journalist. For example, the component CHARACTERISTICS OF THE OBJECT (FOOD) through the media text is filled with information about color, composition, presence of additives, etc., which allows the reader to form a certain attitude towards food, which is discussed in the article.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Current Issues in Philology and Pedagogical Linguistics
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
