Real estate in the web and social media era, the Greek reality

Abstract

Social media or social networks influence the way of communicate with each other in every field of private and business interaction. It can be said that Social media are online channels for collecting communication between the members of web community. Today, the necessity of using them as a means of promoting the professionals is widespread. Especially the real estate sector is rather slowly participating this trend. This research paper focuses on the usage of internet and social media in the real estate market. The aim of this paper is to show how the social media contribute to the evolution of the real estate market, in order to welcome this new era of a digital real estate management approach that comes to dominate. In other words, this paper will show how the internet and social media have changed profoundly the perception of consumers and have offered professionals new ways of promoting property and approaching buyers. Moreover, it will be investigated whether this development in the property market has come to Greece or not and in what extent is being applied by professionals. For this purpose extensive literature research will be carried out and they will be mentioned the main components that take part in this development, as well as the most widespread social networking applications for realtors.