Abstract

Journal Article Readings in Market Research Get access Readings in Market Research. A selection of papers by British authors. (London: British Market Research Bureau, 1956. Pp. ix + 235. 35s.)Modern Market Research. A guide for business executives. By M. K. Adler. (London: Crosby Lockwood, 1956. Pp. 158. 15s.) Margaret Hall Margaret Hall Somerville College, Oxford Search for other works by this author on: Oxford Academic Google Scholar The Economic Journal, Volume 67, Issue 266, 1 June 1957, Pages 317–319, https://doi.org/10.2307/2227801 Published: 01 June 1957

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