Abstract
This article explores interactive opportunities provided by British broadsheet and tabloid newspapers’ websites and the ways their readers make use of these opportunities to express their opinions. The article presents the results of both a quantitative and a qualitative analysis of national British broadsheet and tabloid newspaper websites. The research reveals some similarities between newspapers – for example, that interactive opportunities remain under utilized – but also some significant differences in the ways that visitors to broadsheet and tabloid websites use the interactive facilities on offer and engage in discussion. The conclusion suggests that the deliberative democratic potential of online discussion is a long way from the deliberative ideal.
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