Abstract
Sustainable protection and expansion of the competitiveness of the industrial location Germany is an important topic of current research. How can manufacturing companies in high wage countries counter the challenges of market turbulences? Crucial for the competitiveness of these companies is the compensation of wage and salary costs through highly efficient processes. A promising approach is to increase the responsiveness of a company. Responsiveness means, to react as quickly as possible to events or changes of the market, which are not yet evident and can not be foreseen at the time of production system planning. An increase of responsiveness enables companies to react quickly and flexible to market turbulences. The question arises, which market information are relevant, to which a company has to react as quickly as possible in order to handle market turbulence. This paper addresses this issue and identifies relevant information, that are already known during the phase of product development, and the unknown information of the market, to which an existing production system has to react in order to compensate market turbulences. The interplay of known and unknown information enables a responsive production control. The origin and usage of this information, which enables reactive production control, are a part of this article and are explained therein.
Highlights
An example for challenges events resulting from market turbulences was the opening of the commercial premises in e.g. Far East and Eastern Europe where the competition between the economies has increased [1]
Companies in high-wage countries have to rely on higher responsiveness and highly individualized products in order to be able to respond immediately on changing events and still be able to offer an additional benefit to a customer [1]
This will lead to individual customer orders and to make-to-order production processes [3]
Summary
An example for challenges events resulting from market turbulences was the opening of the commercial premises in e.g. Far East and Eastern Europe where the competition between the economies has increased [1]. Companies in high-wage countries have to rely on higher responsiveness and highly individualized products in order to be able to respond immediately on changing events and still be able to offer an additional benefit to a customer [1]. This will lead to individual customer orders and to make-to-order production processes [3]. The content of individual customer orders is unknown until a customer places his order These are challenges for a company, which can be handled through a higher responsiveness
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