Reactions to social vs self-evaluation: Moderating effects of personal and social identity orientations

Abstract

People differ in the degree to which their identities are based on personal versus social identity characteristics. This experiment tested the hypothesis that people are most concerned about evaluations that are relevant to their salient identity orientation. The Aspects of Identity Questionnaire was used to classify subjects as low or high in personal and social identities. Subjects then anticipated taking a test, believing that their performance would be known by only them, by only a research assistant, by both them and a research assistant, or by no one. Subjects then completed thought-listing and self-report measures of evaluation apprehension. Subjects who scored high in social identity reacted more strongly to the social evaluation than subjects low in social identity. Although subjects high in personal identity were not particularly threatened by private feedback, personal identity seemed to buffer subjects against the threat of social-evaluation. The results are discussed in the context of recent work on private and public aspects of the self.