Abstract

Purpose: The purpose of the study is to analyze the rationalities and strategies of developing mangrove forests as ecotourism and its impact on socio-economic transformation. Method: The research was conducted using exploratory qualitative methods with data collection techniques through observation, in-depth interviews, and document studies. Interviews were conducted with representatives of local governments, tourism agencies, the village head, the local communities, mangrove tourism management groups, local traders, employees, and tourists. The data were analyzed with an interactive model using an inductive approach. Result and conclusion: Based on the analysis, two main rationalities were identified in developing protected mangrove ecotourism; economic potential and environmental conservation of mangroves. In addition, three strategies were carried out to transform protected mangroves into ecotourism; building community awareness, conducting good cooperation across sectors, and strengthening tourism development by making mayoral regulations. Finding implication: The mangrove ecotourism has an impact on collective awareness and encourages the community to preserve mangroves for their economic interests based on the principle of sustainable environmental conservation. Finally, this study confirms that economic rationalities and mangrove conservation as ecotourism objects encourage stakeholders to find sustainable strategies for managing ecotourism-protected mangroves to ensure the realization of a blue economy.

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