Abstract
The purpose of this research was to find out what value rapid prototyping (RP) adds to innovation and creative activity, what challenges it entails, and what sort of innovation it is especially suited for. The research was implemented as a qualitative case study of ten cases. According to the study, RP is an important part of the innovation process regardless of its tinkering reputation. It opens up an innovation block, adds creativity, engages people, and helps to estimate the potential of idea´s originality and effectiveness. RP has a positive impact on people's work enjoyment due to its playful and communal nature. And anyone can participate. Therefore, the creativity is a matter of everybody. The main limitation of the research was examining RP as a static event in one phase of the innovation process. As practical value, this article encourages organisations to increase RP in their innovation activities.
Published Version
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