Ranking search results based on combination of interests

Abstract

Search engines usually return relevant sorted results based on the keywords. Because of the lack of considering the user's current search interest and intention, this kind of strategy may not meet users' personalized search requirements. In order to retrieve results associated with the user's current search interest, existing researches integrate the user's interest information into the search process and ranking, so as to make the search results fit to the user's current search target more better. Different from the unified model of interest which most current related researches used, we propose a model of combing user's interests for the purpose of ranking in the light of different query types. This paper first classified queries into several types based on the current keywords and the sources of user's interests, such as short-term interest in user clicks, and long-term interest in user's search history, search logs of the search system etc. Then based on the sources of interests, we established a model of combination of interests which based on the artificial neural network and was trained by related approaches and data sets. Depending on different query types, we combined these sources of user's interests that the most best reflecting the user's current search intention to enhance the user's search experience. Comparing with the existing model of single interest, the results of the experiments show that our model can obtain better ranking on the results.