Abstract
This study analyzed Imran Khan as the populist leader’s ranking in Pakistan’s media prior to and after becoming Prime Minister of Pakistan. The election was held in 2018, and Imran Khan was considered the most popular leader among the people of Pakistan. The content analysis of four mainstream English Newspapers (Express Tribune, DAWN, The News International, and The Nation) was carried out. The total number of news stories framed in four newspapers was 1158 (N=1158). The study aimed to analyze the ranking of the popularity frames of Imran Khan in newspapers. For this purpose, popularity frame's categories were operationalized into five themes, Personality, People’s Leader, The Savior, Poise Reformer, and Crisis Manager. These were further divided into ten subthemes with negative and positive connotations attached. The findings revealed that the hypothesis, “ranking of Imran Khan’s popularity prior to election in 2018 is higher than after election in Newspaper of Pakistan,” is not supported, i.e., Spearman correlation rs (ρ) =.125 and value of p=.568, that is not significant at level 0.05. Keywords: Crisis Manager, People’s Leader Personality, Populist, Poise Reformer, The Savior
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