Abstract
Lancaster University began the development of a full service marketing team in early 2014 with the intention of growing the university’s brand, building a comprehensive communications and marketing division and moving towards student recruitment marketing excellence. This paper discusses approaches, working practices, changes to process and lessons learned from a small yet busy central marketing team.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
