Abstract
ABSTRACT BBC Radio’s The Archers original remit was to educate British farmers following WWII but gained a wider audience as popular entertainment. Now less formally about information and education, it still covers many relevant “social issues”. The Archers has active fan communities online, discussing issues addressed in the show. However, as part of wider British culture, recognizable to many non-listeners, the potential for it to provide informal education beyond the fandom is broad. This paper examines online fan-group engagement with recent storylines, creating forums for informal education, and evidencing real-life impact in terms of safeguarding, changing attitudes and improving mental health.
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