Abstract
In this article I discuss how various collective art projects involving artists and curators using the city as an exhibition site have transformed artistic discourse in Iceland. Chantal Mouffe´s conception of public space as a battleground and art practices as agnostic interventions into this space raise questions about the branding and commodification of art and cultural institutions. Mouffe believes that despite the unrestrained commercial control of the urban landscape, artists still have the possibility of intervening in the political and economic status quo. Employing Mouffe´s analyses as a guiding principle, the study confirms that the permanent value of art in public spaces need not be limited to individual artists’ form, style or content, but may be capable of mobilizing political, critical and artistic discussions within the urban community.
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