Abstract
A ‘Quit and Win’ contest strategy was implemented as a method to assist smokers to stop smoking. This method was developed in the United States at the beginning of the 1980s in three programmes for prevention of cardiovascular disease in the population. It was first introduced in Europe in 1986 in the North Karelia Project in Finland (Tillgren, 1995). The basis for this population-directed model is that most tobacco users wish to quit, and the use of a contest involving attractive prizes has been shown to be an effective method for stimulating and supporting tobacco users to quit. Quit and Win contests have been held in Sweden both nationally and locally since 1988.
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