Abstract
Enclosed with this month's Nursing Older People is the DVD Quiet Power, featuring nurses talking about their jobs. The film, made by award-winning director Nick Shipley, is based on a re-branding exercise carried out by consultants Red Spider as part of Nursing Standard's Nursing the Future campaign, designed to rid the profession of out-dated 'Carry On' stereotypes. Research by Nursing Standard shows that, while the public holds nurses in great affection, the profession's relatively low status and poor image is deterring potential recruits.
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