Abstract

The modern LGBT+ rights movement in the United States has pushed both political and social advancements forward since the mid-twentieth century, furthering the fight for equality. Even as hundreds of anti-LGBT+ bills have been proposed and passed in states across the country throughout the last decade or so, they have remained a force to be reckoned with. This study analyzes the specific tactics used by LGBT+ activists and nonprofits from the mid-twentieth century to present day, through the framework of Douglas McAdam’s Political Opportunity Theory to explain how campaigns or movements are made successful. Political Opportunity Theory, or Political Opportunity Structure, argues social movement success is most dependent on the availability of political opportunities (McAdam, 2013). The study primarily draws on interviews of LGBT+ activists and aligned policy makers, both archived and original, ultimately seeking to determine which advocacy strategies most effectively advance political and social acceptance. Using political theories, previous scholarly literature, and activist interviews, this study found that many factors contribute to the overall success of an advocacy campaign: access to resources, ability to mobilize populations, clear goals and strategy, and strong relationships between outsider activists and political insiders. The goal of this report is to advise the creation of effective policy change inside political arenas and social change both through advocacy and through increased LGBT+ support from powerholders in government, to further promote LGBT+ equality and understanding in the United States.

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