Abstract
Green Energy is a special case because it can be considered both as a “private good” and a “public good.” In other words, green energy carries a positive externality and the market value reflects only a small portion of the total benefits. That is why, the methods of assessing the value of a market economy does not give a complete picture. In order to calculate the total monetary value in green energy, the indirect valuation methods cannot give the true value, since they study only the use value, and environmental goods/services carries usually the non-use value too. Therefore, direct market valuation methods such as Contingent Valuation (CVM) and Choice Experiment (CE) methods can be used to calculate the total value in Green Energy. Keywords: Green Energy; Willingness to Accept (WTA); Willingness to Pay (WTP); Contingent Valuation Method (CVM); Choice Experiment (CE).
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