Abstract
The provision of advanced services becomes a relevant differentiation for manufacturing companies, in particular for SMEs (small and medium-sized enterprises). These services, also referred to as smart services, require the collection and processing of data from equipment, customers, and processes, as well as the development of analytics models and the interpretation of their results for improved service value propositions. These steps require significant engagement of the firms in terms of technical and human resources, skills, and new types of value creation processes, which is a major hurdle especially for SMEs. As the value that can be achieved when leveraging the information inherent in the data is not known a priori, the enterprises are not sufficiently informed for taking the decision to engage. Consequently, they are missing out on relevant business opportunities due to a lack of quantitative models for assessing the value of data. In this paper, we discuss the existing literature on data valuation models and explore the state of practice through an interview-based field study. We develop a model for the utility-based valuation of data that helps companies expand their fund of knowledge and skills about the value of their data and thus make better-informed investment decisions. A simulation-based model is developed to support companies in this assessment by providing quantitative insights in the value potential of the data in various use cases. This model opens a series of new research questions for the further elaboration of the data valuation models.
Highlights
The Development towards a Data-driven EconomyThe shift to services is driven by saturated markets and high competitive intensity [1], as well as by the customer demand for the values and benefits provided by services [2]
PLS services are complemented or replaced by output-oriented asset efficiency services (AES) when the provider moves to new service models around its products
Against the background of the research question of this paper, we focus on the functional or utility valuation of data in the sequel, the supposedly positive impact of utilizing data for smart services to optimize a customer’s business processes
Summary
The Development towards a Data-driven EconomyThe shift to services is driven by saturated markets and high competitive intensity [1], as well as by the customer demand for the values and benefits provided by services [2]. Based on the value provided to the customer, who is guaranteed either an input or output performance, the literature provides a classification of industrial services [2], [5] (Figure 1). PLS services are complemented or replaced by output-oriented asset efficiency services (AES) when the provider moves to new service models around its products. Examples for this are customization, condition monitoring, predictive maintenance, performance optimization, or consulting for the customer. In the case of problems with achieving the agreed performance the provider may encounter financial risks Assessing these chances and risks quantitatively based on data and analytics is essential for the provider. Providers are reluctant to take the decision for such investments without knowing the expected benefit quantitatively
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