Quantifying the Role of Viewing the Denali “Big 5” in Visitor Satisfaction and Awareness: Conservation Implications for Flagship Recognition and Resource Management

Abstract

Wildlife viewing is a primary attraction at Denali National Park (DNP), with most visitors wishing to observe the “Big 5”: grizzly bear (Ursus arctos), wolf (Canis lupus), caribou (Rangifer tarandus), Dall sheep (Ovis dalli dalli), and moose (Alces alces gigas). This study explored the role of individual “Big 5” species on (a) visitors' wildlife viewing satisfaction, (b) overall trip satisfaction, and (c) awareness of fundamental purposes for establishing DNP (i.e., enabling legislation). Data were obtained from 582 DNP visitor surveys during 2007. Grizzly observations yielded significantly higher levels of wildlife viewing satisfaction than all other species except caribou. No significant difference was found between species for overall trip satisfaction. Awareness of enabling legislation improved with higher levels of satisfaction and number of species observed. Grizzly bear and caribou are recommended as flagship species. This could increase viewing opportunities and visitor satisfaction within an experienced-based management framework.