Abstract

Quality and reliability engineering technique are widely used as improvement tools in manufacturing industries, involving the design experiments, quality function deployment (QFD), and survival analysis, focuses on improving the lifecycle of products. However, started at early last decade, some researches in improving the service lifecycle in some service industry consider to implements design of experiment in service industry, followed by other tools such as QFD, and the reliability engineering tools. This research proposed alternatives incorporated quality and reliability engineering methods in evaluating and improving the lifecycle of service. Starting with evaluating the weaknesses of service using SERVQUAL method, finding the improvement plan by implementing QFD, designing the robust service design using Taguchi designed experiment methods, and then implementing survival analysis for ensuring the reliability of designed services. This framework has successfully implemented in designing and evaluating existing airport service system with some recommendation generated in.

Highlights

  • Continuous improvement in service industry has important role in raising up customer satisfaction and the way to keep the service deployed excellently

  • Some research shows that the service design proposed by various method become critical point, not because of its outstanding solution, but things that are more important are how to keep the service life cycle longer, i.e. keeping customer satisfaction survive over time

  • The negative gaps opens the opportunity for improvement at corresponding SERVQUAL attributes

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Summary

Introduction

Continuous improvement in service industry has important role in raising up customer satisfaction and the way to keep the service deployed excellently. Along with deployed new improvement plan, service provides evaluate the robustness of it, by using simple two points questionnaire, i.e.; how satisfy the customer with this designed service, and how long customer has been experiencing this designed service The interaction between both questions are measured and produced the survival data. By calculating Taguchi S/N ratio as, optimized solution was reached This result represents the new service design, i.e. grouped seat based on airline name, ergonomics non minimalist seat design equipped by electricity plug in it, and provide some minimart and vending machine at certain locations. This service design completes another improvement plan that are not selected in Taguchi. According to your expected service, please rate these service option combinations from 1 (unwanted) until 5 (most wanted)

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Conclusion
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