Abstract
In our daily practice of teaching and coaching students how to develop their business proposition for their high tech new ventures, we build on innovation and design sciences. In developing their business proposition, students engage in several activities simultaneously and also change their activities frequently. How can we, as educators, understand this process of always changing activities while being in the midst of coaching students? We investigate this process by analysing coaching conversations we have with students in our course Clean Tech Launchpad. Based on the theory of complex responsive processes of relating and the participatory innovation construct ‘quality of conversation’, this paper discusses how design as a social activity around the business proposition takes place in the interaction between coaches and students. Therefore, we introduce the term ‘Quality of Entrepreneurial Design Conversations’. This local creation of meaning helps to design the business proposition development process of students.
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