Abstract
An overview of the application of QFD tools through the application of modular architecture in the new product realization is presented in this paper. The QFD application can be considered as an engineering method in the analysis of the buyer's desires and business opportunities in business excellence. The application of modular architecture in product design provides the realization of new and diverse products suitable for re-use as well as for materials recycling. From this point of view, we have tried to explain the significance of the new Lean philosophy from the aspect of re-use of products, reduction of waste and employees’ efficiency increase. In this regard, the QFD tool represents the link between design and production process improvement.
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