Abstract
The study determined real estate buyers' preferences in terms of house type, pricing, lot size, location, payment, and financing mode. A descriptive-correlational design was used to describe the socio economic profile, preferences, and determinants of preferred financing of the 400 real estate buyers. Results revealed that the real estate buyers preferred a single-story house, at a unit price of Php580,000 to Php1,700,000.00, with lot size of 60 to 100 sqm, at a medium-density residential zone, Pag-IBIG financing, and payment at Bayad Centers. Binary logistic regression analysis was used to determine the determinants of Home Mutual Development Fund (Pag IBIG) financing. The findings implied a statistically significant association between the response variables on farm lot (p value=.019), place of residence (p-value=.004), and financial sum (p value=.001). It is recommended that an appropriate marketing strategy for Real Estate Developers and HDMF be crafted and implemented to address the need for and increase the number of real estate buyers. Keywords: Home Development Mutual Fund (Pag-IBIG), purchase decisions, binary logistic regression, Iloilo, Negros Occidental
Published Version
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