PUNJABI RAP MUSIC AND CULTURAL ETHICS: EXPOSURE OF INNUENDO AND IMPLICIT SEXUAL VISUALS IN SONGS

Abstract

The popular images in current music visuals tell viewers stories about what is normal in terms of gender, race, and sexuality. Ethnic measurements of visuals in songs (rapping culture) are important to address for avoiding unnecessary penetration of sexual and erotic images in the content. This research is conducted to discover the visual ethics in Punjabi songs produced in time frame from 2015 to 2018. The content analysis is made of 3 songs of each 3 popular artists, i.e., Bohemia, Honey Singh, and Raftaar. Symbolic interactionism and knowledge gap hypothesis is tested on all 9 songs through content analysis. The results point out that in the current music visuals artists used sexual imagery more frequently and repeatedly in such way that attracted the mind of the listeners and viewers. The visuals are bold and sexually intense without any restrictions which leave bad impact on teenagers and adolescents. The research further identified the detail portion of frequent and familiar sexuality visuals in the music and its effects and impact on young generation. The limitation of this research is not focusing on detailed analysis of sexual objectification, misogyny, violence and gender stereotypical role produced by such content. The research suggests the parents, guardians and approach creators ought to think about the appropriateness and ramifications of teenagers' presentation of vulgarity in the media. Keywords: music, sexuality, innuendo, sexual suggestion, adolescents, behavior