Pull and Push Factors for Women Entrepreneurship in India: A survey-Based analysis

Abstract

Over the past few years, the number of women entrepreneurs in India has increased significantly. Several factors influence this growth, but the push and pull factors are the most important ones. Push factors are obstacles and restrictions that women encounter in the existing positions, such as prejudice, a lack of opportunities, and restricted access to resources. These difficulties encourage women to investigate business as a means of addressing these difficulties. The opportunities and advantages that entrepreneurship brings, such as financial independence, flexibility, and the capacity to follow one's passion, are referred to as pull factors, on the other hand. These advantages draw women, who are thus more inclined to start own firms. Women are becoming more interested in starting own businesses, but there are still a number of obstacles that need to be overcome. These include barriers to financing, a lack of social networks, and biases in culture and society towards female entrepreneurs. The government and a number of organizations are working to overcome these obstacles and improve the climate in India for female entrepreneurs. While push and pull factors continue to fuel the expansion of women's business in India, more work has to be done to level the playing field for these individuals and allow to realize the full potential.