Abstract
This article analyses Jordi Pujol’s effort to build up a ‘Catalan communicative space’, essentially inspired, from the beginning of the 80s, by the so-called ‘Catalan School of Communication’. This theoretical influence has been critical (as well as infrequent in the field of social communication) to understand the interactions between the political and the media powers in Catalonia in the last quarter of the 20th century. Pujol has been a suitable charismatic leader prompt to carry out a clear protectionist policy of Catalan culture and language to counteract the Spanish interests, by maintaining a too tight relationship between the Catalan government and the Catalan media actors. Sometimes, this fact led him to exert a great deal of control or ideological interference, producing as a result a docile and acritical media system in respect of the Government of the Generalitat
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