Publishing of personal information on Facebook with regard to gender: Comparison of pupils and university students

Abstract

The goal of this research was to explore and compare personal information Facebook publishing behaviour of male and female pupils and university students. One important finding is that very small percentage of all examinees publish items in most sensitive data types regarding the privacy: religious and political views, mobile phone, email, address. Additionally, it was established that a similar percentage of male and female pupils publish information in almost all data types. The exception is a Books data type where female pupils publish about two times more than male pupils. Also, on average, female pupils publish about 7.5 times more often information in Books data type than male pupils. Male pupils, on average, publish information in Sports data type about 4.5 times more often than female pupils. Considerably higher percentage of male students publish information in data types: High School, Apps and Games, Music, Friends, TV Shows, Movies. On average, male students publish about 8 times more often information in Sports data type than female students. Female students, on average, publish information considerably more frequently in Check-Ins data type: about 3.5 times more often than male students.