Publishing and Mass Communications

Abstract

John P. Dessauer's Book Publishing: What it Is What it Does (New York: R.R. Bowker Co., 1974—$11.95) Charles A. Madison's Irving to Irving: Author-Publisher Relations 1800-1974 (New York: R.R. Bowker, 1974– $19.95). The American Film Institute Guide to College Courses in Film and Television (Washington, D.C.: Acropolis Books, 1975—$6.95, paper) Bert Cowlan and Dennis Foote's A Case Study of the ATS-6 Health Education and Telecommunications Projects (Washington: Office of Education and Human Resources, Bureau for Technical Assistance, Agency for International Development, 1975—no cost given, paper). Charles S. Steinberg's The Creation of Consent: Public Relations in Practice (New York: Hastings House, 1975—$13.50/6.95). Maxwell Sackheim's My First 65 Years in Advertising (Blue Ridge Summit, Pa.: TAB Books, 1975—$9.95/5.95). Sherman Briscoe's Black Press Information Handbook: 1974-75 (National Newspaper Publishers Association, 770 National Press Building, Washington D.C. 20004—$5.00, paper)