Abstract

FUTURE RADIO PROGRAMMING STRATEGIES: CULTIVATING LISTENERSHIP IN THE DIGITAL AGE by David T. MacFarland (Mahwah, NJ: Lawrence Erlbaum, 1997—$59.95/ 27.50, ISBN 0–8058–2106–6 cloth, 0–8058–2105–8, paper, 273 pp., figures, references, index) TELEVISION AND CHILD DEVELOPMENT by Judith Van Evra (Mahway, NJ: Lawrence Erlbaum, 1997—$59.95/27.50, ISBN 0–8058–2800–1 hard, 0–8058–2801‐X paper, 218 pp., figures, references, index)

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