Publishers’ and editors’ perceptions and use of electronic textbook

Abstract

Currently e-learning editions are actively conquering the educational environment, but there are some challenges and obstacles in the process. Therefore, the purpose of the article is to determine the perceptions of publishers and ezine publishers, as well as to clarify their role in the book digitization process. We believe this will highlight the advantages and disadvantages of using e-textbooks, obtain interesting and useful data for future promoters and publishers, help to systematize terminology. The article explores the perceptual characteristics of e-learning publications by publishers and publishers. For this purpose, a survey was conducted of 50 people who work in educational publishing houses. The questionnaire method was applied and a sample was formed as a material collection strategy, in particular a partial quantitative sample was applied. In addition, statistical observation was applied as a method of mathematical statistics, descriptive statistics to summarize indicators, and a content analysis method was used to provide quantitative data on the phenomenon under study. It was concluded that when creating new e-textbooks, factors should be taken into account: high quality, professional need (clearly define the target audience) and set a reasonable price. The survey results indicate that modern publishers are aware of the importance of the main features of electronic textbooks (hyperlinks, illustrations and high-quality multimedia), which gives hope that users will receive such publications in the near future.