Abstract
Besides the legislative and judicial role, the Brazilian State, essencialy through the federal executive power, triggers elements of nature and communicational purpose in its constitutive and organizational dimensions of society. Advertising, traditionally associated with commercial practices of private initiative, it is developed by it within the dynamics and contexts proper to the public sphere. In the course of the bibliographic review allied to the documentary study of normative material, Secom (website) as an empirical corpus, evidenced the articulations on the notions of “advertising” and “public interest', highlighting absences, approximations and tensions.
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