Abstract
This article examines the research productivity of marketing scholars and departments by examining published articles in six major marketing journals (Journal of the Academy of Marketing Science , Journal of Consumer Research , Journal of Marketing , Journal of Marketing Research , Journal of Retailing , and Marketing Science ) from 1991 to 1998. Both the total number of published articles and a fractional score, based on the number of authors of an article, were used for evaluation purposes. The authors evaluate the research production of marketing departments according to faculty size. Finally, a comparison is made with previous studies on the productivity of marketing departments.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
