Abstract

This article examines the research productivity of marketing scholars and departments by examining published articles in six major marketing journals (Journal of the Academy of Marketing Science , Journal of Consumer Research , Journal of Marketing , Journal of Marketing Research , Journal of Retailing , and Marketing Science ) from 1991 to 1998. Both the total number of published articles and a fractional score, based on the number of authors of an article, were used for evaluation purposes. The authors evaluate the research production of marketing departments according to faculty size. Finally, a comparison is made with previous studies on the productivity of marketing departments.

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