Abstract
The purpose of this paper is to show a planning for a public transport in a challenging motorcycle dominated community in Asia as well as several proposed policies encouraging a modal shift from motorcycle to bus. The case study was at Khon Kaen University (KKU), in the North East of Thailand. In the campus, 75% of trips are made by motorcycle. This study developed the mathematic model to forecast the mode choice behavior between two types of vehicles: motorcycle and campus bus, for Home Based Education (HBE) trip purpose. The study was based on the Stated Preference (SP) method. The study proposed integrated demand- and supply-side policies to promote bus system. The campus bus should be free and prioritized; on the other hand, motorcycles should be restricted within the academic zones and be charged for parking.
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